Wednesday, 11 August 2010

The Role of Reality TV in National Development


It is in "reality" a simple but serious matter.

Potentially, Nigeria is exceedingly wealthy with the capacity to be a regional power in the Third World, and a contender for real influence on the global stage. It has vast and varied natural resources, one of the richest of which are the people. We are naturally very creative, intelligent, enterprising, generous, confident, ebullient, passionate, ambitious, dynamic, expressive, aspiring, resilient and proud of who we are. These are great qualities for any group of people anywhere in the world. All these, combined with our large and youthful population in this golden age of global culture and cyber communities, immense vital mines of economic and commercial resources in our waters, the land, and the climate, represent more than enough evidence of divine intentions of greatness for our nation.

The social and political cultures formed out of our amoral value system are the main treacherous saboteurs of any serious development project in Nigeria and these are the areas that need our burning and committed attention. The powerful medium of television, in the hands of sincere, responsible and visionary practitioners, is uniquely equipped to effectively execute this divine intention. We must be prepared to address this serious problem of our value system, both within our organisations, and in the examples we set with every one of our expressions and transactions .Here are some of the aspects of our culture that television can first highlight and then correct with constructive,creative, and refreshingly entertaining programming that will enrich all the stake-holders in many ways:

  1. Our corrupt and ignoble leadership in every sector
  2. Inept governance
  3. Wasteful habits of the people generally
  4. Lack of regard for fairness, accountability or integrity
  5. Inadequate premium placed on value and importance of human life
  6. Everybody knows everything about any subject (in a manner of speaking)
  7. Superficiality
  8. Sycophancy
  9. Who you know and not the quality of what you have to offer
  10. Arrogance and egocentricity
  11. Chaotic and confused approach to creating infrastructures and executing plans.

Reality Television creates and offers opportunities for individual and community development which ultimately impacts on corporate and national agenda with a multiplier effect on economic growth and cultural evolution. We take the role of television in this process very seriously here at Twelvesprings Studios.